"Firstly". Creative agency

Firstly, brand perception depends on socio-cultural and language traditions. Marketing history witnessed some cases when the name of the product had to be changed when it was promoted to a certain national market because it sounded bad, caused wrong associations and eventually ruined the perception of the brand.
This is but one among many other most obvious facts.
Sometimes the image itself, the whole visual and promo series run counter to the regional mentality.

The experts of Firstly agency have wide experience of working with brands at the Russian market. We know what kind of names command people’s respect to the brand. What visual image is likely to be understood and accepted. What slogans, advertising intonations and messages are credible.

It is up to us both to create a new brand for promotion in Russia and to adjust the existing one to special features of national mentality.

Services available:

• Corporate identity;
• Brand image;
• Naming;
• Slogans.